Formidable Products

Formidable Products

Grooming products, available in store

Proudly made in New Zealand

STYLING PRODUCTS

Premium grooming, crafted in New Zealand

FORMIDABLE GRIT

FORMIDABLE GRIT

Clay

$40 100g

An easy to apply, lightweight, pliable clay. Achieve effortless texture and volume while retaining the hair's natural movement. Water based formula washes out easily.

Hold
Shine
Volume
Texture
FORMIDABLE AURA

FORMIDABLE AURA

Cream

$40 100g

A highly versatile and nourishing cream. Suitable for many different hair types. Enjoy an effortless application and gentle hold. Water based formula washes out easily.

Hold
Shine
Volume
Texture
FORMIDABLE BOLD

FORMIDABLE BOLD

Pomade

$40 100g

A water based pomade with great control and a firm hold. Ideal for slick styles, with an easy application and washout. Water based formula means no greasy residue.

Hold
Shine
Volume
Texture
FORMIDABLE ZEAL

FORMIDABLE ZEAL

Paste

$40 100g

A serious styling paste with a firm hold and a true matte finish. Achieve plenty of texture and volume that will last all day. Water based formula washes out easily.

Hold
Shine
Volume
Texture
FORMIDABLE SHAMPOO

FORMIDABLE SHAMPOO

Shampoo (Manuka and Black Fern)

$30 300ml

A gentle, natural and effective shampoo that deeply cleans and removes residual products from the hair and scalp. Enhanced with an effective combination of native extracts including Manuka Honey, Kawakawa, Rimu (Red Seaweed) and Mamaku (Black Fern). Activated Charcoal creates a black coloured formula. Suitable for everyday use on all hair types.

FORMIDABLE CONDITIONER

FORMIDABLE CONDITIONER

Conditioner (Kawakawa and Artichoke)

$30 300ml

A hydrating and lightweight conditioner that pairs with Formidable Shampoo to repair, strengthen and nourish the hair and scalp. Enhanced with an effective combination of native extracts including Manuka Honey, Kawakawa, Rimu (Red Seaweed) and Mamaku (Black Fern). Recommended use is 1 to 2 times a week. Suitable for all hair types.

BUNDLE COLLECTION

Complete grooming sets at great value

THE TRIO FT. GRIT

THE TRIO FT. GRIT

$100
Includes:
  • Formidable Shampoo (300ml)
  • Formidable Conditioner (300ml)
  • Formidable Grit Clay (100g)
THE TRIO FT. AURA

THE TRIO FT. AURA

$100
Includes:
  • Formidable Shampoo (300ml)
  • Formidable Conditioner (300ml)
  • Formidable Aura Cream (100g)
THE TRIO FT. BOLD

THE TRIO FT. BOLD

$100
Includes:
  • Formidable Shampoo (300ml)
  • Formidable Conditioner (300ml)
  • Formidable Bold Pomade (100g)
THE TRIO FT. ZEAL

THE TRIO FT. ZEAL

$100
Includes:
  • Formidable Shampoo (300ml)
  • Formidable Conditioner (300ml)
  • Formidable Zeal Paste (100g)
SHAMPOO + CONDITIONER

SHAMPOO + CONDITIONER

$60
Includes:
  • Formidable Shampoo (300ml)
  • Formidable Conditioner (300ml)

MERCH

Coming Soon

Forged merch and accessories are on the way. Stay tuned for caps, tees, and more.